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We showed 356 subtitled performances in its first week, including 46 captioned midnight performances for fans who wanted to see it the very minute it was released. In the first week of Star Wars, we also showed captioned screenings of 17 other films too.
Adopting new technology and low energy equipment give us and our environment big benefits.
This follows the success of a similar campaign for Star Wars: The Force Awakens in 2015.
Putting their money where their mouth is, our teams across the UK have baked off, auctioned off and headed off on sponsored treks up mountains.
After achieving our £1m target at the end of 2015 our charity committee started the process of electing a new charity partner.
Investment in new equipment, from printers through to air conditioning units, is reducing our energy consumption.
We’ll continue to focus on energy management with our regional Energy Champions adopting and sharing the best ideas across our cinemas. In the UK and Ireland, our recycling levels have soared from 20% to 50% in 2014 and this figure has continued to increase through 2015 to 55%.